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← All results// Case study 03 · Sales Funnel Engine
Self-service quote & onboarding
Sales Funnel Engine
My own sales funnel — the same "what do you charge?" questions, answered by the system.
Working funnel — pick options → upload logo → see price → pay.
Before — Problem
- ✕ The same pricing questions answered by hand, all day
- ✕ Prospects wait days for a number — then go cold
- ✕ Details chased by email before you can even quote
- ✕ No clean record of who asked for what
After — Resolution
- ✓ Guided 7-step configurator — client self-qualifies
- ✓ Open pricing visible before checkout — no phone call required
- ✓ Logo and specs uploaded in-flow — structured every time
- ✓ Qualified lead lands in inbox / CRM / sheet automatically
Architecture
A 9-step configurator with open pricing and payment — qualifies, quotes and books without a phone call. Progress bar and sticky cart stay visible on every configuration step — per product rules, these elements are never removed or bypassed.
The Build
Configurator journey — 7 steps + checkout.
00
Welcome
Orient the client — what they will configure and how long it takes.
01
Foundation
Core package choices — the build-your-own base every other step builds on.
02
Vehicle
Mobile branding options — upsell without a sales call.
03
Workwear
Clothing branding — captured with the same logic as every other category.
04
First impression
Print and physical materials — no "what did you want again?" emails.
05
Visibility
On-site presence options — structured option data, not free text.
06
Tools
Equipment branding — dependencies and minimums enforced in the flow.
07
Premium
Finishing touches — final upsell inside the journey, not in your inbox.
08
Checkout
Summary, open price, upload assets, pay or book. Sticky cart visible throughout.
ROI framing — qualitative only
No invented conversion rates or € saved. This is an honest process comparison you can use internally to decide whether a configurator is the right first build.
| Manual quote | Self-service funnel |
|---|---|
| Same questions typed again and again | Flow asks once — answers stored in structure |
| Number arrives days later via email | Open price visible in-session |
| Every quote captured differently | Same fields, same format, every lead |
| Prospect drops off — next step unclear | Progress bar + sticky cart keep orientation |
Download the full framing sheet (PDF) for a printable version to share with a partner or accountant.
Stack
Next.jsReactTailwindStripeWebhook integration
Proof
Configurator checkout with live price
Configure → see price → pay, no phone call.
// Video
Wizard demo
Live demo at zzpackage.flexgrafik.nl — configure, price, and pay without a phone call.
Book Automation Map →Measurement
9-step configurator → quote → payment, live.
Could this work for your business?
Start with a paid Automation Map. In 60–90 minutes we map your exact setup, score the ROI, and recommend whether this is the right first system — before you commit to anything bigger.
Book your Automation Map