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// Solution
Turn cold traffic into qualified ZZP leads — with a system, not a form.
The Problem
Static landing pages lose Dutch ZZP audiences before they commit. A form at the top gets ignored — traffic scans and leaves with no context and no reason to return.
The System
Experience-first capture
Bouwplaats Chaos — a branded Canvas game on a custom engine, not a generic embed or brochure page.
Register gate before play
Name and email before the first act — qualified intent, not anonymous bounce traffic.
Reward ladder + leaderboard
A game loop with a visible reward ladder increases session starts, time on site, and return visits before you ask for contact. The ask lands after investment — not on page load.
Wizard bridge with coupon
A branded lead magnet game with a register gate, five progression acts, tiered rewards, a monthly leaderboard season, and a coupon bridge into the self-service wizard — every step instrumented for measurement.
Instrumented funnel
Every step tracked in GA4 — see where players drop and when they convert to self-service quoting.
The Effect
Before
- ✕ Visitors land, scan, and leave — no engagement hook.
- ✕ Cold forms collect junk or nothing at all.
- ✕ Sales team gets contacts with zero context about intent.
After
- ✓ More qualified starts — play earns attention before the ask.
- ✓ Longer sessions — progression acts and season ranking keep players on site.
- ✓ Warm wizard handoff — discount code routes to the same configurator paying clients use.
Proof
Gamified lead system start screen
Industrial product framing — credible B2B entry, not arcade fluff.
Ready to implement?
from €2.200
Start with a paid Automation Map. In 60–90 minutes we map your setup, score the ROI, and confirm if this system is the right first build.
Book your Automation Map
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